Marketing Academy

Deepening our common knowledge

The Marketing Academy launched in 2019 as a tool to help build community and promote collaboration among all Indiana University marketers and communicators.

Each session is an opportunity to share best practices with each other and enhance our skills. We want to inspire and educate each other through the lens of the Marketing Maturity Model, always moving toward a 4 or 5 on the scale.

Find an upcoming session

101-level workshops

Our first iteration, rolled out in 2019, included 101-level courses in:

  • Insights
  • Brand
  • Campaign and channel management
  • Integrated constituent journeys
  • Success measures
  • Messaging and integration

In 2020, we'll be hosting a conference at IU Bloomington on June 16-17 to continue building on several of these topics. We'll also have additional sessions later in the year - check back for more updates!

Download past workshop materials

Get up to speed or refresh your memory with past workbooks and exercises.

Download on Box