Marketing Academy

Deepening our common knowledge

The Marketing Academy launched in 2019 as a tool to help build community and promote collaboration among all Indiana University marketers and communicators.

Each session is an opportunity to share best practices with each other and enhance our skills. We want to inspire and educate each other through the lens of the Marketing Maturity Model, always moving toward a 4 or 5 on the scale.

Find an upcoming session

2019 workshops

Our first iteration, Marketing Academy 1.0, includes courses in:

  • Insights
  • Brand
  • Media
  • Campaign and channel management
  • CRM and integrated journeys
  • Success measures

Download past workshop materials

Get up to speed or refresh your memory with past workbooks and exercises.

Download on Box